In recent years, YouTube has become a popular platform for content creators to showcase their skills, knowledge, and interests to a global audience. With over 2 billion monthly active users, YouTube has turned into a hub for entertainment, education, and most importantly, earning money. While YouTube’s partner program enables creators to monetize their channels and turn their content into a sustainable business model, it’s a widespread belief that only big-name YouTubers can make a fortune through monetization. But, it’s time to debunk this myth as small YouTubers can also make big money through monetization.
Here are a few ways small YouTubers can make money through YouTube monetization:
1. Ad revenue – After joining YouTube’s partner program, creators can earn money by displaying ads on their videos. The amount of money a small YouTuber can make through ad revenue can depend on multiple factors, including niche, audience demographics, video length, and quality of content.
2. Affiliate marketing – Small YouTubers can also partner with brands and promote products to their subscribers. By doing so, they can earn a commission on every sale made through their affiliate links. As YouTube allows creators to include links to their videos’ descriptions, they can conveniently add affiliate links at the end of their videos.
3. Product reviews – Another way small YouTubers can make money on YouTube is by doing product reviews. Brands often approach creators to showcase their products in their videos and pay them for their time. For instance, if a small YouTuber focuses on a beauty and makeup niche, they could approach cosmetic brands such as Sephora, Ulta, or drugstore brands like L’Oréal to collaborate.
4. Sponsored content – Sponsored content allows creators to partner with brands or companies to create content that includes product placement. If a brand sees potential in a small YouTuber’s channel, they might be willing to sponsor their content and pay them for their time and effort.
5. Merchandise- Small YouTubers can also make money from their merchandise, including selling t-shirts, hoodies, mugs, and other products with their logo or slogan on them. They can either partner with a third-party provider or set up their online store to sell merchandise to their audience.
In conclusion, small YouTubers have a good opportunity to make big money through monetization. By creating quality content that appeals to their target audience, they can grow their channel and increase their revenue streams on YouTube. With dedication, hard work, and patience, they too can achieve sustainable success through YouTube.