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YouTube announces new monetization policy for content creators

YouTube, one of the world’s biggest video-sharing platforms, has recently announced a new monetization policy for content creators. Starting from June 2021, YouTube creators will be required to accumulate a total of 4,000 hours of watch time in the past 12 months, and have at least 1,000 subscribers to monetize their content through advertising revenue.

This new policy marks a significant change from the current setup, where YouTube creators can monetize their content once they have reached 1,000 subscribers and have a total watch time of 4,000 hours over the entire lifetime of their channel. Under the new policy, YouTube wants creators to continue creating quality content for their audience while also ensuring they take monetization seriously.

Creators who fail to meet the new requirements will not be eligible for monetization and will lose their revenue streams temporarily until they are able to meet the new requirements. This will be a significant challenge for many creators who are just starting out or have smaller channels, but it also rewards hard work and dedication.

Additionally, new channels that are still building an audience will be placed on a probationary period for their first six months. During this period, new channels cannot make money through ads on their videos, and YouTube will remove all ads from any new content they post. This allows YouTube to ensure that new channels are meeting the platform’s policies and community guidelines before they are allowed to monetize their content.

The new policy is intended to help prevent misuse of YouTube’s monetization features and to ensure that only high-quality, engaging content is promoted and supported. This is important for the platform as it tries to balance the needs of its creators with the expectations of its advertisers and viewers. Ultimately, YouTube wants to encourage its creators to continue making great content while also providing a safe and engaging experience for all its users.

In conclusion, the new monetization policy for content creators on YouTube will certainly impact the platform’s creators, especially those who are just starting out or who have smaller channels. However, it also rewards hard work and commitment to providing quality content, and it creates a more level playing field among all channels. While this may cause some initial frustration, the policy will ultimately help to maintain the integrity of YouTube as a platform for creators and viewers alike.

By Rodrigo