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How the new YouTube monetization policy affects small and new content creators



The new YouTube monetization policy has come under intense scrutiny in recent months, especially from small and new content creators. For those not in the know, YouTube recently changed its policies to prevent monetization of videos that have “not been advertiser-friendly.” While this may seem like a good thing to many, this change significantly affects small and new content creators in several ways.

The new YouTube monetization policy is aimed at preventing videos that do not meet the community guidelines from earning revenue. From the point of view of YouTube, it is essential to protect the interests of advertisers to maintain a steady revenue stream. Advertisers do not want their advertisements appearing beside videos with controversial or inappropriate content. However, this move will significantly affect small and new content creators, as they tend to have fewer subscribers and views.



One of the major side effects of this policy is that it limits the kind of content that a creator can produce. Many creators may find themselves facing censorship, which is never a good thing when it comes to content creation. Often, creators who produce controversial or unpopular content are the ones who struggle the most to get their videos monetized.

The new YouTube policy also affects small and new content creators by making it more challenging for them to monetize their channels. The previous policy allowed for monetization of videos with a minimum of 10,000 views. However, the new policy requires a minimum of 1000 subscribers and 4000 watch hours in the past 12 months for a channel to be eligible for monetization. This puts a significant strain on channels that are still in their early stages.


Another impact of the new policy is that it is much harder for small and new content creators to make money from their channels. Many rely on the income that YouTube provides to pay their bills, and with the new policy, many will be unable to do so. It is worth noting that this is quite different from how things used to be on YouTube. In the past, creators could make money from their channels with even just a few hundred subscribers.

In conclusion, the new YouTube monetization policy has significant impacts on small and new content creators. These creators often require the income provided by YouTube to sustain themselves, but the new policy limits their ability to monetize their channels. The impact of this policy is censorship and a significant limitation on the kind of content that creators can produce. Despite this, there is still hope for small and new content creators who wish to monetize their channels. Through hard work and creativity, they can still make a name for themselves on YouTube and generate income.

By Rodrigo