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What You Need to Know About YouTube Monetization Policy Changes

As a YouTuber or content creator, your ultimate goal is to earn a living doing what you love. YouTube monetization has been a popular option for many creatives to make money off their content through ad revenue, sponsorships, and merchandise sales. However, the platform has recently made some significant changes to its monetization policy that will affect how you can make money on the site.

Here are some of the major changes you need to know about YouTube’s new monetization policy:

Minimum requirements to join the YouTube Partner Program

To join the YouTube Partner Program (YPP) and monetize your videos, you need to meet certain minimum requirements. First, your channel needs to have at least 1,000 subscribers and have 4,000 hours of video watch time in the previous 12 months. Additionally, your content must adhere to YouTube’s community guidelines and terms of service.

More stringent content guidelines

YouTube has always had strict content guidelines in place, but they have recently become more stringent. The platform’s new monetization policy requires that all videos uploaded must be “advertiser-friendly,” which means they cannot contain any content that is graphic, violent, or sexually suggestive in nature. Additionally, any use of copyrighted material in your content could lead to demonetization or a copyright strike.

Ad revenue share with creators

YouTube has been sharing ad revenue with creators since 2007 in return for running ads on their videos. Under the platform’s new monetization policy, creators will now receive a larger share of the ad revenue. YouTube now plans to take only a 30% cut of advertising revenue from creators, a 5% reduction in their share of ad revenue.

Demonetization and appeals process

If a video does not meet YouTube’s community guidelines and monetization policy, it will be automatically demonetized. Creators will be able to appeal any decision made by the platform if they believe their content adheres to the guidelines. However, the decision ultimately rests with YouTube.


YouTube’s new monetization policy changes have been met with mixed reactions from the community. While some creators welcome the decision to share more ad revenue, others have concerns about the platform’s demonetization process and stricter content guidelines. As a YouTuber or content creator, it’s important to understand these policy changes and how they might affect your income. Ensure that your content adheres to the guidelines and stays advertiser-friendly to maximize your chances of earning revenue on the platform.

By Rodrigo