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YouTube sets new monetization requirements for creators in 2022

Publicidade - OTZAds

In a recent announcement, YouTube has set new monetization requirements for creators starting in 2022. These requirements aim to ensure that only high-quality content is being monetized on the platform and to provide a better experience for users and advertisers alike.

Starting in February 2022, creators who want to monetize their content will need to meet the following requirements:

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1. Have at least 1,000 subscribers on their channel.

2. Have at least 4,000 hours of watch time on their videos over the past 12 months.

These requirements are not new. YouTube has set similar thresholds in the past, but these requirements are now being raised to ensure that only higher-quality content is being monetized on the platform. By raising the bar, YouTube hopes to provide advertisers with a more brand-safe environment, while also providing users with better content that is more relevant to their interests.

To accommodate for creators that are not yet able to meet the new requirements, YouTube has implemented a set of intermediate goals or “milestones” that creators can achieve on their way to the new thresholds. These milestones are designed to encourage creators to build their audience and improve the quality of their content.

For creators who are unable to meet the new requirements, YouTube will still allow them to upload videos and grow their channel. However, they will not be able to monetize their content until they reach the new thresholds. This change may be discouraging for newer creators, but it’s important to remember that YouTube’s goal is to create a more sustainable creator ecosystem for everyone involved.

This announcement has sparked mixed reactions from the YouTube community. While some creators are worried about the potential impact on their revenue and ability to grow their channel, others believe that the new requirements will weed out smaller channels that are only on the platform to earn money.

One thing is clear: with this change, YouTube is doubling down on its commitment to quality content and improving the overall experience for its users and advertisers. By raising the bar for monetization, YouTube hopes to encourage creators to produce content that is more engaging, entertaining, and informative. While it may take some time for creators to adjust to the new requirements, it’s important to remember that YouTube’s ultimate goal is to create a platform that is sustainable and inclusive for all.

By Rodrigo