YouTube has recently updated its monetization rules that will significantly impact content creators on the platform. These changes come after years of criticism from advertisers and users about inappropriate content on the platform, which caused YouTube to lose advertisers and revenue.
The first major change is that channels must now have 4,000 watch hours in the past 12 months and 1,000 subscribers to be eligible for monetization. This change means that many smaller channels will no longer be able to monetize their videos and earn money from their content.
The second change is the implementation of a review process for all channels before they can start earning revenue from their content. This policy means that every channel will have to undergo a review process to determine if it is suitable for monetization. This process could take weeks or even months, making it difficult for creators to earn money from their content.
Another significant change is the implementation of stricter AdSense policies. Advertisers have been asking YouTube to monitor content more closely, and this new policy does just that. The AdSense policy states that channels that repeatedly violate community guidelines will be removed from the program and won’t be eligible for monetization.
These policy changes will have a big impact on content creators who rely on YouTube for income. Smaller channels will find it challenging to meet the new requirements and may need to wait for the review process to complete before they can start earning revenue. Creators who have built their audience by creating controversial content may also face difficulty with the new stricter guidelines.
However, the policy changes are ultimately a good thing for YouTube. Advertisers had been leaving the platform due to the inappropriate content, and these changes will help to ensure that advertisements are only being shown on approved content. Creators who have been creating appropriate content will continue to see success on the platform.
In conclusion, YouTube’s new monetization policy has both positive and negative impacts on content creators. It will be tough for smaller channels to meet the new requirements, and creators can expect a lengthy review process. On the other hand, the stricter guidelines will help to ensure advertisers return to the platform. The policy changes will make it more challenging for some content creators, but ultimately they will help to create a safer and more suitable platform for both creators and advertisers.