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YouTube Shorts Monetization: What You Need to Know Before You Start

As an aspiring content creator looking to make money on YouTube Shorts, there are certain factors to consider before you embark on your monetization journey. The YouTube Shorts platform was launched in 2020 with the aim of competing with other short-form video apps like TikTok. YouTube Shorts allows creators to upload short videos with a duration of 60 seconds or less.

YouTube Shorts Monetization Program offers its creators a chance to earn money from their short-form videos, similar to the monetization model in place for YouTube. However, before you start creating Shorts with the hope of earning money, there are some important things to know.

1. Eligibility Requirements
To be eligible for the YouTube Shorts Monetization Program, you must meet certain requirements. You must reside in one of the eligible countries where the platform is available. Currently, Shorts is available in the United States, India, Brazil, and Mexico, with plans to expand to other countries in the future. You need to have at least one video posted on your YouTube channel, and you must follow all the community guidelines and terms of service.

2. Short Format
As the name suggests, YouTube Shorts is all about short-form videos. The maximum duration of a Short is 60 seconds. This means that you need to be creative and concise with your content to communicate your message effectively. Your Short video’s clarity and simplicity will help capture the viewer’s attention and keep them engaged through its entire duration.

3. High-quality content
YouTube Shorts Monetization Program pays creators for engaging and exciting content that receives significant views. Low-quality content or recycled videos will not get accepted, and creators cannot earn revenue on videos that do not meet the minimum standards. It means that you need to spend time creating high-quality videos that not only capture your audience’s attention but hold it too.

4. Ad Types and Revenue Sharing
The monetization of YouTube Shorts is via advertising, such as pre-roll, mid-roll and post-roll ads. Like the main platform, a portion of the revenue generated from ads is shared with the content creator – which is 55% to the creator and 45% to YouTube. The revenue shared with the creators will depend on various factors like how many views and the level of viewer engagement your videos receive.

In conclusion, if you aspire to make money on YouTube Shorts, meet the eligibility criteria, create and produce high-quality content that resonates with your viewer base. Be sure to deliver your ad agency’s messaging smoothly and clearly, making sure they meet viewers’ expectations. With consistent and engaging content, you can grow your audience on YouTube Shorts, and monetize your platform the right way.

By Rodrigo